| Community Relations |
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Establish community bonds with
the social sector; |
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Provide conflict resolution mechanisms
for communities related to the project; |
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Create an environment of mutual
respect and understanding with the population; |
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Incorporate the objectives of
"solidarity and sustainability"; |
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Coordinate relationships of mutual
satisfaction among the client and the community; |
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Develop a "Community Relations
Program" designed to learn and study the demands of the population; |
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Assure that the client´s
image maintains a strong relationship with the social reality. |
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| Mass Media Relations |
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Develop strong communication,
where companies and organizations speak the same language in order to
achieve a discourse that is coherent, clear, and precise; |
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Transmit projects, materials
and ideas related to the activity in specialized environments; |
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Strategically defend the client
in the own interests for the business; |
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Establish and impose a "Common
Message" to society; |
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Take the necessary steps to ensure
that message is public and consistent. |
